UTM Link Parser

Online tool for parsing, validating, and building URLs with UTM tags.

Обработка выполняется локально в браузере. Данные не отправляются на сервер.

For this tool, processing runs locally in your browser and data is not sent to the server.

UTM Link Parser is a free online tool for parsing ad links with UTM tags, checking campaign parameters, and building a correct URL back. Processing runs locally in your browser.

What it does

Output

Processing

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MUTM Link Generator

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How to use

Paste an ad link with UTM tags or specify a base URL.
Review utm_source, utm_medium, utm_campaign, utm_term, and utm_content fields.
Edit tags, keep extra query parameters, and assemble the final link.
Copy the finished URL and review warnings before launching an ad campaign.

More about this tool

UTM Link Parser helps parse an ad link into UTM tags, validate campaign parameters, and build a correct URL back.

It extracts utm_source, utm_medium, utm_campaign, utm_term, utm_content, and additional query parameters. Useful for checking links before ads, email campaigns, social posts, CPC campaigns, and analytics.

You can keep existing query parameters, remove empty UTM values, URL-encode values, and get warnings about missing or ambiguous tags.

Processing runs locally in your browser.

Extracts UTM tags from URLs
Builds the link back
Supports utm_source, utm_medium, and utm_campaign
Preserves additional query parameters
Checks for missing UTM values
Helps before launching ad campaigns
Runs in the browser
Data is not sent to the server
No registration required

Frequently Asked Questions

What are UTM tags?

UTM tags are URL parameters that help identify source, channel, campaign, and other ad click data in analytics systems.

What does utm_source mean?

utm_source indicates traffic source, e.g. yandex, google, telegram, newsletter, or vk.

What does utm_medium mean?

utm_medium describes channel or traffic type, e.g. cpc, email, social, banner, or referral.

What does utm_campaign mean?

utm_campaign sets campaign name, promo, launch, or mailing, e.g. spring_sale or product_launch.

What are utm_term and utm_content for?

utm_term is often used for keywords or audiences. utm_content distinguishes ads, banners, buttons, or creative variants.

Can Cyrillic be used in UTM?

It can work if values are URL-encoded correctly, but Latin lowercase with _ or - separators is often safer for analytics compatibility.

What about spaces in UTM?

Spaces are better replaced with _ or - so values stay stable and easy to filter in analytics.

Are regular query parameters preserved?

Yes, if extra parameter preservation is enabled. For example, page=2 or ref=partner can stay together with UTM tags.

Is my data sent to the server?

No. Processing runs locally in your browser and data is not sent to the server.

Do I need to register?

No. The tool works without registration.

More about this tool

UTM Link Parser helps parse an ad link into UTM tags, validate campaign parameters, and build a correct URL back.

You can keep existing query parameters, remove empty UTM values, URL-encode values, and get warnings about missing or ambiguous tags.

Processing runs locally in your browser.

Extracts UTM tags from URLs
Builds the link back
Supports utm_source, utm_medium, and utm_campaign
Preserves additional query parameters
Checks for missing UTM values
Helps before launching ad campaigns
Runs in the browser
Data is not sent to the server
No registration required

Frequently Asked Questions

What are UTM tags?

UTM tags are URL parameters that help identify source, channel, campaign, and other ad click data in analytics systems.

What does utm_source mean?

utm_source indicates traffic source, e.g. yandex, google, telegram, newsletter, or vk.

What does utm_medium mean?

utm_medium describes channel or traffic type, e.g. cpc, email, social, banner, or referral.

What does utm_campaign mean?

utm_campaign sets campaign name, promo, launch, or mailing, e.g. spring_sale or product_launch.

What are utm_term and utm_content for?

utm_term is often used for keywords or audiences. utm_content distinguishes ads, banners, buttons, or creative variants.

Can Cyrillic be used in UTM?

It can work if values are URL-encoded correctly, but Latin lowercase with _ or - separators is often safer for analytics compatibility.

What about spaces in UTM?

Spaces are better replaced with _ or - so values stay stable and easy to filter in analytics.

Are regular query parameters preserved?

Yes, if extra parameter preservation is enabled. For example, page=2 or ref=partner can stay together with UTM tags.

Is my data sent to the server?

No. Processing runs locally in your browser and data is not sent to the server.

Do I need to register?

No. The tool works without registration.