UTM Link Generator

Build a link with UTM parameters for ads, newsletters, social posts, and analytics.

For this tool, processing runs locally in your browser and data is not sent to the server.

UTM Generator is a free online tool. Build a link with UTM tags for ads, email campaigns, social media, and analytics. Processing runs locally in your browser. Your data is not sent to the server.

What it does

Output

Processing

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How to use

Paste the destination page URL for your ad or marketing link.
Fill in utm_source, utm_medium, and utm_campaign.
Add utm_term, utm_content, and extra parameters if needed.
Review the final link and parameter list.
Copy the UTM link or download CSV.

More about this tool

The UTM Link Generator helps you quickly build a URL with UTM parameters for ad campaigns, email newsletters, social posts, messengers, banners, and partner placements. It adds utm_source, utm_medium, utm_campaign, utm_term, utm_content, and extra parameters to a base URL, encodes values correctly, and reduces manual mistakes. Such links are useful for tracking traffic in Yandex Metrica, Google Analytics, and other analytics systems. Generation runs locally in your browser, and your data is not sent to the UtiLab server.

Runs in the browser
Data is not sent to the server
Builds links with UTM parameters
Supports utm_source, utm_medium, and utm_campaign
Includes utm_term and utm_content
Works with existing query parameters
Copy link, HTML, Markdown, or CSV
No registration required

Frequently Asked Questions

What are UTM tags?

UTM tags are URL parameters that help analytics systems understand where a visitor came from and which campaign the visit belongs to.

Which UTM parameters are required?

Teams usually use at least utm_source, utm_medium, and utm_campaign to describe source, channel, and campaign name.

What is utm_source?

utm_source names the traffic source, for example yandex, google, vk, telegram, newsletter, or partner.

What is utm_medium?

utm_medium describes the channel or placement type: cpc, email, social, banner, referral, messenger, and others.

What is utm_campaign?

utm_campaign is the campaign name. Use a clear consistent format such as spring_sale or black_friday.

What is utm_term for?

utm_term is often used for a keyword, search query, or other paid-traffic detail.

What is utm_content for?

utm_content helps distinguish ad variants, banners, buttons, creatives, or placements within one campaign.

Is my data sent to the server?

No. The link is built locally in your browser, and entered URLs and parameters are not sent to the UtiLab server.

Can I add UTM to a URL that already has parameters?

Yes. The tool adds UTM parameters to existing query parameters and keeps the URL structure intact.

What if the URL already has UTM tags?

You can replace old UTM values with new ones or keep existing ones, depending on the selected setting.

Should I use one naming style?

Yes. Pick one format early, for example lowercase and snake_case, so analytics reports do not split because of spelling differences.

Do I need to register?

No. The tool works immediately without registration.

More about this tool

Runs in the browser
Data is not sent to the server
Builds links with UTM parameters
Supports utm_source, utm_medium, and utm_campaign
Includes utm_term and utm_content
Works with existing query parameters
Copy link, HTML, Markdown, or CSV
No registration required

Frequently Asked Questions

What are UTM tags?

UTM tags are URL parameters that help analytics systems understand where a visitor came from and which campaign the visit belongs to.

Which UTM parameters are required?

Teams usually use at least utm_source, utm_medium, and utm_campaign to describe source, channel, and campaign name.

What is utm_source?

utm_source names the traffic source, for example yandex, google, vk, telegram, newsletter, or partner.

What is utm_medium?

utm_medium describes the channel or placement type: cpc, email, social, banner, referral, messenger, and others.

What is utm_campaign?

utm_campaign is the campaign name. Use a clear consistent format such as spring_sale or black_friday.

What is utm_term for?

utm_term is often used for a keyword, search query, or other paid-traffic detail.

What is utm_content for?

utm_content helps distinguish ad variants, banners, buttons, creatives, or placements within one campaign.

Is my data sent to the server?

No. The link is built locally in your browser, and entered URLs and parameters are not sent to the UtiLab server.

Can I add UTM to a URL that already has parameters?

Yes. The tool adds UTM parameters to existing query parameters and keeps the URL structure intact.

What if the URL already has UTM tags?

You can replace old UTM values with new ones or keep existing ones, depending on the selected setting.

Should I use one naming style?

Yes. Pick one format early, for example lowercase and snake_case, so analytics reports do not split because of spelling differences.

Do I need to register?

No. The tool works immediately without registration.